At Pure Matrimony®, we are strongly committed to protecting your privacy and being transparent about how we collect, use, and safeguard your personal data. Your trust is central to what we do, and we ensure that all processing of your information is done in compliance with all the applicable privacy laws.
Quick Overview
- We never sell your data.
- You control what information you share.
- You can delete your data anytime.
- Your information is protected under UK and EU laws.
- Pure Matrimony® operates with a privacy-by-design approach, meaning your data protection is built into every step of our service from the start.
1. Introduction
This Privacy Policy outlines our strong commitment to safeguarding the privacy and personal data of all individuals who interact with Pure Matrimony®.
1.1 It applies to two main groups:
- Website Visitors – Individuals who browse, access, or use our websites without registering for an account.
- Registered Users – Individuals who create an account and subscribe to or use the products and services we offer through our platform (the “Services”), available at www.purematrimony.com.
1.2 For the purposes of this Policy, the term “Websites” refers collectively to www.purematrimony.com and any other websites or online platforms operated by Pure Matrimony® that include or link to this Privacy Policy.
1.3 This Policy governs how we collect, process, store, and use personal information through our Websites and Services. It also explains how we protect your data, the legal bases we rely on for processing, and the rights you have under applicable data protection laws.
1.4 By visiting our Websites or subscribing to our Services, you acknowledge that your personal information will be handled in accordance with this Privacy Policy.
2. Scope of this Policy
In addition to the Websites that link directly to this Privacy Policy, the Policy also applies to the following online platforms and mobile applications operated by Pure Matrimony®:
2.1 PureMatrimony.com and its Mobile App – A dedicated, halal matrimonial platform created to help practising Muslims find like-minded, compatible partners. Our mission is to provide a safe, faith-based environment to address the ongoing “marriage crisis” within the Ummah.
2.2 MuslimMarriageGuide.com and its Mobile App – An educational hub providing resources on marriage and family life, including articles, videos, podcasts, and practical guidance to support couples and individuals in building successful marriages.
2.3 Through this Privacy Policy, we explain the information we gather when a user accesses Pure Matrimony® services. This may involve ‘personal information’, including your name, contact details, Wali details, login credentials, payment details, device and technical data, as well as content you share such as profile details, photos, and messages.
2.4 “Service Data” refers to the electronic data, text, messages, communications, or other materials submitted, uploaded, or stored by you while using our Services. This includes but is not limited to chat history, search preferences, dispute-related information, and support tickets.
2.5 The use of this information is strictly limited to the purposes of providing, maintaining, and improving our Services, and ensuring that they remain safe, secure, and compliant with applicable laws.
2.6 Our Services may contain links to third-party websites or services. Please note that the privacy practices and content of such external websites are governed by their own privacy statements.
2.7 We strongly encourage you to review the privacy policies of any third-party websites or services you interact with, as this Privacy Policy applies only to Pure Matrimony®’s own Services.
3. User-Provided Information
When you create or utilise a Pure Matrimony® account, you may be requested to furnish personal and profile-related information to facilitate the provision of customized services.
3.1.1 Personal Details Full name, gender, date of birth, email address, phone number, and city of residence.
3.1.2 Wali Details For female registrants, Wali (guardian) details (e.g., name, phone number, and email) are collected to ensure compliance with Islamic requirements.
3.1.3 Profile Information Photographs, religious affiliations, occupation, educational background, lifestyle preferences, and partner/match preferences, all of which contribute to personalising your matrimonial experience. Information voluntarily appended to your profile may be visible to other registered members (e.g., demographic data such as gender, age, religion, appearance, occupation, and location).
3.1.4 Payment Information Should you elect to become a Premium Member, we collect billing information (e.g., credit or debit card details, billing address, phone number, expiry date) or process payments made via Stripe, Apple Pay, or Google Pay. This information is processed through reputable third-party intermediaries who are authorised to use your billing information exclusively for payment processing on our behalf. We neither store nor sell your financial details.
3.1.5 Identity Verification In specific exceptional circumstances, Pure Matrimony® may solicit valid proof of identity (with or without a photograph) to verify authenticity and ensure account security. Such information is retained solely for the duration required to validate your account and is not held beyond that purpose.
3.1.6 Wali Login Feature Where applicable, you may provide your Wali’s details. Your Wali may be granted limited access to oversee certain aspects of your account to safeguard the matrimonial process.
3.1.7 Other Submissions When you engage with us through web forms, help desk requests, customer support, or participation in educational and promotional programs, we may collect your name, email address, and any additional information you choose to impart.
4. Information Collected Automatically
Upon accessing or utilising our websites and mobile applications, we automatically gather certain data, including but not limited to:
4.1 Device & Connection Information Hardware model, operating system specifics, browser type, IP address, mobile network information, device identifiers, and application version.
4.2 Usage & Log Information Diagnostic, crash, and performance reports, encompassing activity logs, website performance data, and troubleshooting information. User activity, such as logins, last active status, search preferences, and chat interactions.
4.3 Transactional Information If you procure our Services via app stores or third-party payment processors (e.g., Stripe, Google Pay, Apple Pay), we may receive transaction confirmations and payment receipts.
4.4 Location Data Should you opt to share your location or employ location-based features, we may collect device location data for service personalisation and troubleshooting.
4.5 Status Information Online activity indicators, including your current active status (“online status”) and your last login time.
4.6 Cookies & Tracking Technologies To enhance the user experience, analyse usage, and ensure platform security, we may collect cookies and other tracking identifiers (refer to our Cookie Policy for comprehensive details).
5. Information from Other Sources
We may also collect personal information from additional sources, including:
5.1 Refer-a-Friend Program When you or another individual uses this feature, the referral is shared directly by the member through third-party platforms such as WhatsApp or similar services. Pure Matrimony® simply enables the sharing process and does not play any role in handling personal details during this step.
5.2 Customer Support Interactions All communications with our support team, including texts, chat logs, emails, images, and attachments, will be collected and stored to help us understand and address your concerns for effective support.
6. Security and Data Safeguards
6.1 At Pure Matrimony®, we remain dedicated to protecting your personal information.
6.2 Screenshots and screen recordings are disabled in sensitive areas such as photos and videos, where any attempt will result in a blank capture.
6.3 For genuine needs, such as reporting a technical issue or contacting customer support, screenshots are permitted in non-sensitive sections of the platform.
6.4 We encourage all members to use this responsibly and always respect the privacy of others.
7. Use of Information
7.1 Why We Need Your Information – Quick Overview
- To Create and Manage Your Account
- To Match You with Compatible Members
- To Maintain a Safe and Trustworthy Environment
- To Process Payments Securely
- To Improve Our Services
- To Communicate with You
- To Comply with Legal and Ethical Obligations
We only ask for information that genuinely helps us serve you better. Every piece of data you provide has a clear and lawful purpose, and we never collect more than is necessary. Here’s why your information is important:
7.2 Providing Services To operate, maintain, and deliver the Pure Matrimony® Services. This includes creating and managing accounts, displaying profiles, facilitating communication, processing payments, managing add-ons, and handling referral programs or rewards.
7.3 Improving Services To monitor and analyse activity, troubleshoot issues, conduct analytics, enhance user experience, and improve features such as Wali login and other add-on functionalities.
7.4 Communication To send you transactional and administrative messages such as confirmations, invoices, responses to queries, technical notices, updates, and security alerts. We may also send promotional communications, including newsletters, offers, surveys, and event details. You may opt out of marketing communications at any time by following the unsubscribe link in the message or by contacting us at support@purematrimony.com.
7.5 Safety, Security, and Compliance To protect the integrity of the Services by detecting and preventing fraud, unauthorised access, or illegal activities; enforcing policies; moderating content in line with Islamic guidelines; and ensuring compliance with applicable laws.
7.6 Legal Basis for Processing (EEA only) For users located in the European Economic Area (EEA), personal information is processed only with their consent. This processing is necessary to perform a contract with the user (e.g., providing requested services), or it is required for our or a third party’s legitimate interests, provided these are not overridden by the user’s data protection rights.
Additionally, processing may occur if there is a legal obligation or a need to protect vital interests of the user or another person.
7.7 Where consent is the basis for processing, you may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing prior to such withdrawal. If providing personal information is mandatory (e.g., for legal or contractual reasons), we will inform you of the requirement and the consequences of not providing it.
8. Data Sharing
We respect your privacy and never sell your personal data. However, we may share information, including personal information, under the following circumstances:
8.1 Third-Party Service Providers We engage trusted third-party providers to support the operation of our Services. Payment processing, including secure transactions, is managed by entities such as Stripe, Apple, and Google. Hosting and security providers are responsible for maintaining system performance, facilitating data backups, and mitigating fraudulent activities.
8.2 We employ analytics and communication tools, including Google Analytics, Firebase, One Signal, Keap, and Twilio to assess usage trends and disseminate notifications.
8.3 Application developers and maintenance providers are engaged to ensure consistent updates and enhancements to our services. These providers may access or process personal information solely for the purpose of performing services on our behalf. They are not permitted to use your information for marketing or any purpose unrelated to their contracted services.
8.4 Legal Compliance and Protection We may disclose personal information when required by law, regulation, or legal process. This includes responding to lawful requests by public authorities for national security or law enforcement purposes, or when necessary to comply with subpoenas, court orders, or legal obligations.
8.5 Testimonials With your consent, we may publish testimonials on our websites that could include your personal information. You may request updates or removal of your testimonial at any time by contacting support@purematrimony.com.
8.6 Community Forums Our websites may feature interactive areas such as blogs. Any information you post in these areas is publicly accessible and may be read, collected, or used by others. You may request removal of your information by contacting support@purematrimony.com, although in some cases removal may not be possible.
8.7 Internal Group Sharing We may share information, including personal information, across websites and platforms owned by Pure Matrimony® to ensure consistent service and support.
8.8 With Your Consent We may share your personal information with third parties if you have provided explicit consent.
9. Data Retention and Storage
We store your personal data only for as long as necessary to deliver our Services.
9.1 Account Data Inactive or deleted accounts are anonymized or securely removed after 1 year, unless a longer period is required by law.
9.2 Financial Records Payment and transaction records are retained in compliance with legal, tax, and regulatory obligations.
9.3 Chat History & Logs Stored only for as long as required for moderation, fraud prevention, or dispute resolution, after which they are securely deleted.
9.4 Backups If immediate deletion is not possible (e.g., data stored in backup archives), your data will be isolated, depersonalised, and retained securely until permanent deletion is possible. You may request deletion of your personal information at any time. Once deleted, you will no longer receive communications, and your profile will no longer be visible to other members.
9.5 GDPR Compliance Pure Matrimony® processes and retains personal data in accordance with GDPR principles, ensuring that data is stored only as long as necessary, handled securely, and deleted or anonymized in a lawful and transparent manner.
10. International Data Transfers
10.1 TSQ Media (operator of Pure Matrimony®) is based in the United Kingdom and operates globally. To support our Services, we may store or process personal information in the EEA, the United States, or other jurisdictions where our teams and service providers operate.
10.2 When transferring data outside the EEA, we rely on appropriate safeguards, including Pure Matrimony®’s approved Binding Corporate Rules (BCRs), which ensure adequate protection of personal information.
10.3 By using our Services, you consent to the transfer and processing of your data in accordance with this Policy, even where local data protection laws may differ from those in your country.
11. Communication Preferences
By registering with Pure Matrimony®, users agree to receive various communications, including notifications of messages and interactions from other members, updates concerning Services, security, and system improvements, and relevant offers, promotions, and service-related announcements.
11.1 Users retain control over their communication preferences and can adjust email settings through their account, utilise unsubscribe links in marketing emails, or directly email support@purematrimony.com to modify or withdraw consent.
11.2 Pure Matrimony® assures users that their personal contact information will not be shared for third-party marketing endeavours.
12. Monitoring and Moderation
To maintain a safe and respectful environment in line with Islamic values of modesty, Pure Matrimony® reserves the right to monitor on-site communications for compliance with our Terms & Conditions.
12.1 Private Messages May be reviewed if terms or security concerns are suspected.
12.2 Public Content Posts, comments, or forum submissions are moderated. We reserve the right to edit, remove, or restrict content that violates our policies.
12.3 This ensures the safety, integrity, and lawful use of our platform.
13. Your Privacy Rights
You have full control over your personal information and may exercise a number of rights under applicable data protection laws, including GDPR and other regional regulations:
13.1 Access Request confirmation of whether we hold or process your personal information and obtain a copy of the data.
13.2 Correction Update or amend any inaccurate or incomplete information.
13.3 Deletion Request the removal of your personal data, subject to certain legal and contractual obligations.
13.4 Restriction Ask us to limit how your data is processed in specific circumstances.
13.5 Portability Request your data in a structured, machine-readable format and, where applicable, transfer it to another data controller.
13.6 Objection Object to the processing of your data, including the right to stop receiving marketing communications.
13.7 Withdraw Consent Revoke permissions you previously granted, such as for marketing or optional services.
13.8 To exercise these rights, you may update your account settings directly, edit your profile information, or contact at support@purematrimony.com.
13.9 Requests will be processed within 30 days in accordance with applicable laws. We will retain your personal information only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
13.10 If you are located in the European Economic Area (EEA) or certain other jurisdictions, you may also have the right to lodge a complaint with your local data protection authority regarding how we handle your personal information.
13.11 The security of your data is a priority. We follow industry-standard measures to safeguard your personal information during transmission and once stored. If you have any concerns about security, you may contact support@purematrimony.com.
14. Data Security Measures
We take the protection of your personal information extremely seriously and have implemented a range of technical, organisational, and procedural safeguards to ensure its security.
Our measures include but are not limited to:
14.1 Encryption Protocols All sensitive information, including account passwords, financial data, and payment details, is encrypted using industry-standard encryption technologies (such as SSL/TLS in transit and AES at rest).
14.2 Network and Infrastructure Security Our servers and systems are protected with advanced firewalls, intrusion detection and prevention systems (IDS/IPS), and continuous network monitoring to identify and block unauthorised access attempts.
14.3 Access Controls Access to personal information is strictly limited to authorised personnel only. Multi-factor authentication (MFA), role-based permissions, and session management policies are enforced to ensure that only individuals with a legitimate operational need can access sensitive data.
14.4 Regular Security Audits and Assessments We conduct periodic internal and third-party security audits, penetration testing, and vulnerability scans to evaluate the strength of our security posture. Identified risks are promptly addressed through corrective measures.
14.5 Data Minimization and Segregation Personal information is collected and stored only to the extent necessary for providing our services. Where possible, data is pseudonymized, anonymized, or segmented to reduce risk in the event of unauthorised access.
14.6 Staff Training and Awareness All employees and administrators undergo regular training on data protection, cybersecurity best practices, and secure handling of user information. Strict confidentiality agreements are also in place.
14.7 Incident Response and Monitoring We maintain a formal incident response plan to quickly detect, respond to, and remediate any security events or data breaches. Continuous monitoring systems are in place to flag unusual activity in real time.
Through this layered approach, we strive to ensure that your personal information is safeguarded against unauthorised access, disclosure, alteration, or destruction.
15. Children’s Privacy
We do not knowingly collect, store, or process personal information from individuals under the age of 18.
15.1 If you are under 18, please refrain from submitting any personal information through our Websites or Services.
15.2 We strongly encourage parents and legal guardians to supervise their children’s online activity and guide them in understanding the importance of not sharing personal information without parental consent.
15.3 If you believe that a child under 18 has provided us with personal information, please contact support@purematrimony.com. Upon verification, we will take commercially reasonable steps to promptly remove such information from our records.
16. Changes to this Policy
16.1 If we make any material changes to this Privacy Policy, we will notify you by posting a clear and prominent notice on our Websites before the changes take effect.
16.2 We encourage you to review this page regularly to stay informed about our privacy practices.
16.3 By continuing to use our Websites or Services after such updates are published, you acknowledge and agree to be bound by the revised Policy.
16.4 If you do not agree with the updated terms, your sole option is to discontinue use of our Websites and Services. However, we encourage you to contact support@purematrimony.com before making this decision, so we may address any concerns you may have.
17. Contact Us
If you have questions regarding this Policy or about the Pure Matrimony®’s privacy practices, please contact us by email at support@purematrimony.com, or at:
TSQ Media Ltd.
Pure Matrimony®
Carlisle Business
Centre Bradford
BD8 8BD
UK