At Pure Matrimony®, we use cookies to make your experience smoother, safer, and more personal. Cookies help us remember your preferences (like language and login), improve how our website works, and keep it secure. You can manage or turn off cookies in your browser settings at any time, but some features may not work properly without them. We never use cookies to collect sensitive information or share your personal data with unauthorised parties. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.purematrimony.com as well as the other websites that Pure Matrimony® operates and that link to this Policy.
1. Introduction
Pure Matrimony® never uses cookies to collect sensitive personal data such as your religious beliefs or personal preferences. We use cookies to make your experience smoother, more secure, and more personal. This page explains what cookies are, how we use them, and how you can manage them. Cookies and similar technologies are an essential part of delivering, protecting, and improving our services.
2. Does Pure Matrimony® Use Cookies?
Yes. Pure Matrimony®, along with trusted partners (marketing affiliates, analytics providers, and service vendors), uses cookies and related technologies. These ensure that every member enjoys the best possible experience while using our Websites.
Pure Matrimony uses a cookie consent mechanism to manage the use of cookies on our Websites.
Strictly necessary cookies are set automatically as they are required for the operation and security of the Websites.
All other cookies, including analytics, functionality, and targeting cookies, are only placed on your device if you provide your consent. You may choose to accept or reject non-essential cookies through our cookie banner or by adjusting your preferences at any time using the “Cookie Settings” link available on our Websites.
3. What is a Cookie?
- A cookie is a small text file stored on your device by a website’s server.
- Cookies contain information that may later be retrieved by the server to recognise your preferences, activity, or login status.
- Some cookies are temporary (“session cookies”) and expire once you close your browser, while others are persistent and remain until manually deleted or they expire.
Additionally, web beacons, tags, and scripts may be used within our Websites or emails to:
- Deliver cookies
- Measure visits and activity
- Track campaign effectiveness
- Confirm whether an email has been opened or acted upon
We receive both individual and aggregated reports from analytics providers about these technologies.
Lawful Basis for Using Cookies
We rely on different lawful bases under applicable data protection laws when using cookies:
- Strictly necessary cookies are processed based on our legitimate interests, as they are required to operate and secure the Websites.
- Analytics, functionality, and targeting cookies are processed based on your consent. These cookies are only used if you choose to allow them and can be withdrawn at any time.
Refusing non-essential cookies will not affect your ability to access core features of the Websites.
4. Why Does Pure Matrimony® Use Cookies?
Cookies serve many purposes on our platform:
- Maintain session information while you navigate between pages
- Remember your preferences and settings (e.g., language, device type, search filters)
- Improve user experience by personalising content
- Track and analyse usage statistics for improvement
- Support security features and fraud prevention
Note: If you disable cookies, you may still browse our Websites, but certain features or areas may not function properly.
5. How to Disable Cookies
You may activate or disable cookies through your browser settings. Below are links to official guides for common browsers:
- Google Chrome
- Microsoft Internet Explorer
- Microsoft Edge
- Safari (macOS)
- Safari (iOS)
- Mozilla Firefox
- Android (Chrome)
Additional resources:
- AboutCookies.org – Guidance on managing cookies
- Google Ads Preferences – Manage targeted advertising preferences
6. Categories of Cookies Used
| Sr# | Category | Description |
|---|---|---|
| 1 | Essential Cookies | Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. |
| 2 | Analytics Cookies | These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. |
| 3 | Functionality or Preference Cookies | Cookies are used to remember information you have entered or choices you make (such as your username, language or your region). These preferences are remembered through persistent cookies. |
| 4 | Targeting or Advertising Cookies | These Third Party Cookies are placed by advertising networks to deliver ads and track ad performance, enabling ads relevant to you based upon your activities. |
7. List of Cookies Used on Pure Matrimony® Websites
| Sr# | Cookie Name | Website | Purpose | Duration | Category |
|---|---|---|---|---|---|
| 1 | PHPSESSID | purematrimony.com | Used to maintain connection between requests from same client | Session only | Essential |
| 2 | searchperpage | purematrimony.com | Number of search results per page | 20 days | Functional |
| 3 | pollanswers[nn] | purematrimony.com | Poll answers. Id of answer is stored against a cookie name containing id of question (i.e. “nn” in name) | 90 days | Functional |
| 4 | pm_tracklanding | purematrimony.com | Set when hitting a page that has a tracking code associated with it | 90 days | Essential |
| 5 | pm_ptapiuserid | purematrimony.com | Stores user id from Muslim Personality Match site for future retrieval of personal info from that site (i.e. on a future registration). | 30 days | Essential |
| 6 | pm_registered | purematrimony.com | Stores user display name on client. Stored/updated on every login. Used to give member log in instead of register option up front on subsequent visits | 1 year | Functional |
| 7 | pmdul | purematrimony.com | List of users ids that have used the client. Stored as json encoded array | 60 days | Essential / Functional |
| 8 | friend_referral | purematrimony.com | Records a visit from a friend referral link. This stores the id of the referral record only | 1 month | Essential |
| 9 | cspcode | purematrimony.com | Special product code from special product link. Allows display of the special product as an upgrade option | 30 days | Essential |
| 10 | cvoucher | purematrimony.com | Voucher code from a special link, which is then applied in the upgrade section automatically. | 30 days | Essential |
| 11 | abswitch | purematrimony.com | Either “A” or “B”. used in A/B testing to deliver different content consistently. | 30 days | Functional |
| 12 | browser_type | purematrimony.com | Stores users choice of mobile or desktop | 90 days | Functional |
| 13 | package_sp_{code}_dontshow | purematrimony.com | To record the special continuation product not be redirected to any more | 1 year | Functional |
| 14 | pm_rmid | purematrimony.com | Records recommendation of a profile by one member to another | 30 days | Essential |
| 15 | pm_ali | purematrimony.com | Stores auto log in details. Includes user id and a special code for the user | 1 month | Essential / Functional |
| 16 | package_sp_{id} | purematrimony.com | Stores number of times users has hit the special product page for a particular special product. | 5 days | Essential / Functional |
| 17 | PAPVisitorId | purematrimony.com | Used to track affiliate | At least 10 years | Essential |
| 18 | _ga | purematrimony.com | Used to distinguish users | 2 years | Analytical / Targeting |
| 19 | _gali | purematrimony.com | Stores element id of internal page element linked to | 30 seconds | Analytical / Targeting |
| 20 | _gat | purematrimony.com | Used to throttle request rate | 1 minute | Analytical / Targeting |
| 21 | _gid | purematrimony.com | Used to distinguish users | 24 hours | Analytical / Targeting |
| 22 | optimizelyBuckets | purematrimony.com | Records the Optimizely Classic variation that the visitor has seen for each experiment. This allows us to deliver a consistent experience on successive page loads | 6 months according to the Optimizely website, although in practice it appears to last for up to 10 years | Essential |
| 23 | optimizelyEndUserId | purematrimony.com | Stores a visitor’s unique Optimizely identifier, for both Optimizely Classic and Optimizely X Web. It’s a combination of a timestamp and a random number. No other information about you or your visitors is stored inside | Same 6 months according to the Optimizely website, although in practice it appears to last for up to 10 years | Essential |
| 24 | optimizelyPendingLogEvents | purematrimony.com | Used as a cache for a visitor’s actions between tracking calls. This ensures that all events are efficiently tracked even if a visitor takes many actions in rapid succession. The cookie is wiped once the tracking call has been made | 15 seconds | Essential |
| 25 | optimizelySegments | purematrimony.com | Persists the visitor’s Optimizely Classic segments: browser, campaign, mobile, source type, and any custom dimensions that you may have configured. This allows us to ensure persistence of segment membership, which improves the accuracy of segmented results | Same 6 months according to the Optimizely website, although in practice it appears to last for up to 10 years | Essential |
| 26 | optimizelyRedirect | purematrimony.com | After Optimizely Classic has executed a redirect experiment, it stores the variation ID of the redirect experiment, so that Optimizely can pass it into integrated technology platforms along with the variation IDs that are active on the new page | 5 seconds | Essential |
| 27 | optimizelyReferrer | purematrimony.com | After Optimizely Classic has executed a redirect experiment, it stores the document.referrer property from the original page, so that Optimizely can pass it into integrated technology platforms. This is how we avoid creating “self-referrals” in your third-party analytics | 5 seconds | Essential |
| 28 | ptest_ptrid | muslimpersonalitymatch.com | Stores ID of personality test results | 10 days | Essential |
| 29 | pmptest_started_token | muslimpersonalitymatch.com | Records that test has been started | 1 day | Essential |
| 30 | _ga | muslimpersonalitymatch.com | Used to distinguish users | 2 years | Analytical / Targeting |
| 31 | _gali | muslimpersonalitymatch.com | Stores element id of internal page element linked to | 30 seconds | Analytical / Targeting |
| 32 | _gat | muslimpersonalitymatch.com | Used to throttle request rate | 1 minute | Analytical / Targeting |
| 33 | _gid | muslimpersonalitymatch.com | Used to distinguish users | 24 hours | Analytical / Targeting |
| 34 | DYNSRV | muslimpersonalitymatch.com | Set by server for load balancing | End of session | Essential |
| 35 | __atuvc | muslimpersonalitymatch.com | Used by AddThis plugin to keep up to date page share count | Over 1 year | Functional |
| 36 | __atuvs | muslimpersonalitymatch.com | Use by AddThis session for unknown purpose | End of session | Functional |
| 37 | _hjIncludedInSample | muslimpersonalitymatch.com | Used by Hotjar to identify current session | End of session | Essential |
This list is reviewed quarterly and may change without prior notice. While we strive for accuracy, Pure Matrimony® excludes liability for inaccuracies to the fullest extent permitted by law.
8. Cookies Subject to Change
The content of this Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
9. Cookies in Our Services
In addition to our Websites, cookies and similar tracking technologies are also used in connection with our subscription-based services. Details of this are explained further in our Terms & Conditions.
10. Updating This Policy
We may update this Policy from time to time. If significant changes are made, a prominent notice will appear on our Websites before the change becomes effective. Your continued use of Pure Matrimony® Websites after updates means you agree to the revised Policy. If you do not agree, your only remedy is to discontinue using the Websites.